Podcast #4 Typography

Define typography?
the art of expressing idea's through the selection of appropriate typefaces
Where did the word "typography" originate from?
it is greek, typo =greek word for form and the graphy=type
What does typography involve?
words
What is a typeface?
design of symbols
What is another term for typeface?
AKA FONTS
What is a character?
individual symbols that make up a typeface
What is type style?
modifications while maintaining visual style
What does type style "create" within a design?
bold roman heavy italic
What is the waist line and what does it indicate?
imaginary line drawn at the middle of characters
What is a base line and what does it indicate?
imaginary line drawn at the bottom of characters
What is an ascender?
part of character that extends above the waist line
What is a descender?
part of the character that extends below the base line
Describe a serif?
smaller line used to finish off the main stroke of a character, usually at the top  or bottom
How can the size of the typeface be identified?
point size
What is a point?
unit of measure in graphic design
How many points are in an inch?
72
What is a pica and how many are in an inch?
6pica in a inch.
How many points are in a pica?
12
What is body type and where can it be found?
where a lot of text is to be read
What is the key to selecting appropriate typefaces to be used as body type?
4pt to 12pt type
What is display type and how is it used?
type sizes above 12pt. Used to draw attention.
What is reverse type and when would it be used?
white type on darker background.  Is is to be put in contracts so people cannot see the small print.
What is a typeface classification?
system for classifying type faces
When was Blackletter invented and how was it used?
mid 1400 and in diplomas and certificates
Describer the characteristics of a Blackletter typeface?
resembled calligraphy
When was Old Style invneted and what was is based on?
based on romans and invented during mid 1400's
Describe the characteristics of an Old Style typeface?
wedge shapes
When were formal scripts developed?
17th and 18th century
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?
too difficult to read in a small body text.
When was Modern typefaces developed and why?
18th and 19th century to break from traditional typography.
Describe the characteristics of a Modern typeface?
sharp contrast between think and thin strokes.
How early can Sans Serif typefaces be found? What happened?
5th century.  Italians banned it.
When did they become popular?
1920's.
What does "sans serif" mean?
without serifs
Describe the characteristics of a Sans Serif typeface?

When was Slab Serif developed and why?
adver tising
Describe the characteristics of a Slab Serif typeface?

Describe Decorative typefaces?
no classification
Why were they developed?
not enough catagories
What are they best used for?