Podcast #3 Principles of Design

Define principles of design?
Concepts used to arrange the structural elements of a compositionWhat do the principles of design affect?
expressive content, or messages of the work
What is the principle of repetition?
Repeating aspects of elements throughout the design 
Describe ways that the principle of repetition helps the composition/audience?
It can show you what needs to be seen or piece things together.What are ways that you can incorporate repetition into your designs?
By repeating colors or patterns and not using too muchWhat should you avoid when working with repetition?
Not to repeat so much that it becomes annoying
What is the principle of proportion/scale?
The various sizes and scales of elements in a design
What is the most universal standard of measure when judging size?
The human body
How can the principle of proportion/scale be used as an attention getter?
Bigger objects will attract more attention that smaller ones
What is the principle of balance?
To balance the color or places with a sense of equality
Which kinds of elements/shapes visually weigh heavier/greater?
Squares , bolded ones
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
It is evenly distributed among a horizontal or vertical axis
What is another name for asymmetrical balance?
informal balance
Define asymmetrical balance?
it is not evenly distributed
What is the principle of emphasis?
Stressing an area of importance rather than a maze
What happens to a design that has no focus?
nothing stands out
What is a focal point and how is it created?
By making an element dominant
How many components of a composition can be a focal point?
largest, brightest, darkest, or most complex
What ways can emphasis be created in a design?
contrasting the element with other subordinates and sudden changes in tone, color, size, and line
What is the principle of unity?
wholeness of a composition
What three ways can unity be obtained?
1.Putting objects close together

2.Similar colors and textures

3.Direct vision of a line that travels throughout the design 

What is the principle of variety?
Differences and diversity which make the design interesting
What ways can a designer add variety to a design?
textures, color and shape and they can change there intensity, tone, and contrast
Why is it important to find the right balance between unity and variety?
To have a successful and effective design
What is figure?
Eye differentiates objects from its surrounding area
What is another name for figure?
positive space
What is ground?
negative space on a design
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
on the background or lines and it means the image is jumbled up
Why must a designer consider the composition as a whole?
If he just concentrates of part of it, it could not look as well
What is the principle of rhythm?
organized movement in space and time
How is rhythm achieved?
Orderly repetition of many elements
What three ways can rhythm occur in a design?
1.similarity in size or length

2.with a more organic sense of movement 

3.a sequence of shapes thorough a progression of steps 

How does rhythm help a composition/design?
messages and eye movement
What is the principle of contrast?
guides the view to a piece and then through out the entire image
How can contrast help a design?
adds visual interest
What is wrong with having too much or too little contrast in a design?
boring and confusing
What is the key to working with contrast?
make sure differences are obvious
What are some common ways of creating contrast?

Creating differences in many elements