Orange is a color more used to symbolize playfulness.
Yellow can represent sunshine , happiness, or caution
Green can be a restful and smoothing color or jealousy and inexperience, also companies that are eco-friendly will most likely use green.
Blue is a calming color and can show authority, success, and security. It is the most popular color in logo design and can be seen a lot in government and fortune 500 company logos.
Companies in competition such as Ups and Fed ex and USPS, Ups is different because it choose to use brown a less popular color that logo designers use. While the other two use bright colors and white.
Mc Donalds and Burger king are in competition in the fast food industry. Mc Donald's logo is the well known arch and Burger King's well known logo is the well known burger with their company name inside.
Since i'm choosing to do Three Tree Landscape for my assignment, I decided to look for other landscaping companies logos and other companies that deal with grass cutting and excreta. I choose this one because it had a nice name to it which can resemble their work or quality, and with a leaf as their picture.
I choose this landscaping company's logo because it is very easy to memorize in the brain. There is a tree with steams and a small curve of grass, and their company name was placed at the bottom. You can see that both the companies I have posted use the color green a lot. Like i said earlier companies that are eco friendly or have some thing to do with the environment use the color green a lot.
Visual hierarchy is probably the most important design principle that cartographers use. The map's purpose determines which visual aspects of the map should be most important. Size, color, alignment, contrast, repetition, and proximity.
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