Assignment 19 reflection

I choose Ted's Hot Wings because I wanted to have some spice or fire on my business card. The top left picture is a picture of a chicken created using two chicken legs. For the font, I used a fiery, burning font and I colored it red. The flaming blob in the middle represents fire, or wing sauce. Some of the text at the bottom was also in fiery text.

19 research and inspiration

Color is called the silent sales person. It attracts the eye, tell the person about you and your business, and makes a sale. Blue is a global color. It can symbolize peace, tranquility, trust, and knowledge.
Black can be seen as the color of authority and seriousness. It is a mysterious color and shows feelings of class and elegance. Green is one of the most cited favorite colors. Green shows environment and eco-friendliness.  Orange is a playful color and should not be used to convey a serious message. Purple is a good color to use on children because studies show that 75% of children prefer purple.  Red is the warmest and a energy refreshing color in the spectrum. It shows passion, speed, and strength. It was a signal for battle for Romans.

Most businesses try to make the coolest and most creative business cards that represent their company. If business card only has one plain color to it and nothing more, the viewer will most likely get bored. If he was viewing a cool or creative business card, he will most likely hold on to the card and show it to all of his friends and family about how cool the card is and some one will eventually want to use the card to contact the person. Most business cards will have the person's name, the position he is in, his company name, the street it is located at, state, city, fax, website, and his email address.

Most companies in competition will usual try to create the best business card because usually the card that is most creative and cool will attract more people to pick it up, give it a quick read or feel, and he or she will either keep it , throw it away, or put it back. If the person chooses to keep it, you most likely have a future sale because he or she might also show the card to other people of how cool it was. Some business cards of  companies in competition will also state reasons why their company is better, or they might even put a coupon on the business card.






i choose to use this example because it shows creativity and is very cool. Lush is a lawn enhancement company so in their business card, they added seeds into it. They give you instructions on how to plant and grow the seeds, and in the second picture it says to add lush which is the company. 



 

I choose to use this example because it is very creative and unique. It advertises a farm and is most likely also selling wool. The person advertises his farm by creating a business card with a sheep on it and there it real wool on the sheep. People who pick this up will most likely not put it back or throw it away. People might check out the farm or they might show the card to friends and family so they can see how cool and creative the card is. In turn those people will also tell tell their friends and family about the card and it will be very good business.



I choose to use this as an example because it is very unique. You stretch it a couple of times and you get tired, so you have to call the person which is a personal trainer. This is a nice way to advertise his job that he goes, and it probably gets him a lot of sales too.

Some good visual hierarchy of elements would be putting a picture that will get the readers eye to go there first when he or she reads it for the very first time. Do not put a long paragraph, just put some simple information like the phone, name, address, e-mail, and excreta. You should also not overwhelm the reader with pictures. You need the right combination of pictures, and text to make a nice business card.

Stationary Package

The printed pieces that a company utilizes for communication purposes. When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently. Includes business cards, letter head, and a envelope.

Business Card: They are a essential part of a stationer design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company, its mission, and goals. Everything on it says something about you.

Includes logo, company name, employee name, title, phone number, fax, email address, company address, and web address.

design tips, it must be 2x3.5, horizontal or vertical orientation, check for accuracy, check for unity, continuity among other pieces.

usually the margins are .25 to an 8th of an inch.

letterhead: A printed piece of paper used to send letter and memos.
Includes the logo and the company name, company address, phone number, fax number and web address.

design tips: Must be 8.5 x 11 (standard)
must be vertical orientation
must leave room to write the letter and memo. Big empty space in middle.
check for accuracy
check for unity, continuity, among other pieces

Envelope: the packaging that contains the letter/from when being mailed.
standard #10 envelope
typically includes the logo, company name, and company address.

design tips:
must be 9.5 x 4.125
horizontal or vertical orientation
must leave room for recipient's address and stamp
check for accuracy
check for unity and continuity among other pieces
do not go all the way to the edges, it will cost more

Assignment 18 reflection

This is my assignment 18's reflection. I choose St. Henri's Hotel because the other two choices did not appeal to me. The name had St. in it so I choose to put a sign that you put the street name in and I also put a road next to that. I used 4 Pantone Spot colors. I think that the green St. and the purple Henri Hotel go very well with everything.

18 research and inspiration

The colors used in word marks are the colors that you use that you want to represent your company. Work marks such as NASA symbolize space and future, while google and coke work marks are one of the most famous world wide. Most work marks use red or blue as their dominant color. Some competition would be with Fed ex and USPS or UPS. 

This is one of the most famous work marks in the world. It has not been changed since it was created in the late 18 hundreds. In different languages the coke logo will be and look in the same font, but the language that it is written in varies. The typeface that was chosen, Spencerian Script, was the most famous form of formal handwriting at the time.



I choose the FedEx logo because its logo signifies moving forward. The negative space between the e and the x create an arrow. I thought that it was pretty cool of the company to create a logo that could incorporate an arrow into the design.



The Citi logo was unique because it had the curve representing the dots for the i's. The person who designed this work mark designed it in a second. In a meeting she sketched this logo quickly with a pen on a napkin. The company could not find a logo they wanted before until she sketched it on the napkin.

Assignment 17 reflection

I choose to do the Three Tree Landscaping company because I felt most comfortable by using the color green, and the only company that I saw that could use green to show their eco-friendliness and there work with the environment was the Three Tree Landscaping. I choose to use three trees because it was in the name and it resembled the company very well. I used a straight bark for the middle tree and also making it taller than the other trees. For the other two, I made them the same size and i put a slight edit to the ends of the bark. Last i added grass around the trees, and I outlined the name of the company in green. I got the inspiration of this from seeing other landscaping companies logos many of them had trees and leaves and a lot of green.

17 research and inspiration

Red is a intense color it can show war and blood or love and passion. It can raise some ones blood pressure or make them hungry.

Orange is a color more used to symbolize playfulness.

Yellow can represent sunshine , happiness, or caution

Green can be a restful and smoothing color or jealousy and inexperience, also companies that are eco-friendly will most likely use green.

Blue is a calming color and can show authority, success, and security. It is the most popular color in logo design and can be seen a lot in government and fortune 500 company logos.

Companies in competition such as Ups and Fed ex and USPS, Ups is different because it choose to use brown a less popular color that logo designers use. While the other two use bright colors and white.

Mc Donalds and Burger king are in competition in the fast food industry. Mc Donald's logo is the well known arch and Burger King's well known logo is the well known burger with their company name inside.


 

Since i'm choosing to do Three Tree Landscape for my assignment, I decided to look for other landscaping companies logos and other companies that deal with grass cutting and excreta. I choose this one because it had a nice name to it which can resemble their work or quality, and with a leaf as their picture.


I choose this landscaping company's logo because it is very easy to memorize in the brain. There is a tree with steams and a small curve of grass, and their company name was placed at the bottom. You can see that both the companies I have posted use the color green a lot. Like i said earlier companies that are eco friendly or have some thing to do with the environment use the color green a lot.

Visual hierarchy is probably the most important design principle that cartographers use. The map's purpose determines which visual aspects of the map should be most important. Size, color, alignment, contrast, repetition, and proximity. 

i got the idea for my assignment 16 from brain power. I added a brain to the left side and to show that all the ideas that come out of it in the time line. With out the brain, ideas such as the camera and the first written language would not be possible

Careers

careers

Production Artist

Some one who assists the graphic designer. They are the ones who stay up late and edit and check the designers work and rarely get credit for it. It can be one of the most least paying jobs in the graphics design industry. The Person must know how to use these programs: Quark Express or Adobe Indesign , Adobe Illustrator , Adobe Photoshop , and Adobe Acrobat . 
You should know kerning and tracking.  You will need to check sizes, know differences between the color modes ect. You can get this job right after finish your 4 years at college.  
An opportunity for growth would be when in the future, there will be new companies or companies that want to get more technical and hire graphic designers with there production artists. There are many companies that will hire production artists such as Credit Suisse a private company, and there are school that might want you to work on their school newspaper or website. The salary is around 40 to 50 thousand a year.  First of all you can take graphics design classes, and you can also intern for many companies that need or will hire production artists. You can also be hired to work on the school news paper. There are senior production artists in the field which get paid more and have to do more work. This can be one of the least rewarding jobs in the graphics design industry. Maximum pay for this career would be from 80 to 100 thousand. You can apply or send your information to a company who is currently hiring online or you can just read the news paper. 


Graphic Designer

• assembles stuff together for client and helps convey message. 
• They need the design software and have a creative mind.
• 60 thousand or less and can go up
• takes art classes

Art Director 

• Works and comes up with billboard advertisements 
• video
• newspapers
• magazine layouts
• next level after graphic designer
• bachelors degree and several years of experience in the field
• 35 thousand to 120 thousand \

Illustrator

• create technical and non technical products for digital media
• design for text book things
• degree in illustration or relation fields such as graphic design.
• Most of them are free lance and should have good social skills.
• can make between 30 to 50 then up to 80

Web Designer

• design websites for companies
• 4 year bachelors degree in a graphic field
• background in computers
• know to use the basic programs
• you can be a project manager after this
• 45k to 81k

Package Designer

• makes packages for containers for products
• bachelors in industry design or similar field
• 33k to 75k

Comic Book Artist

• you don't need a degree, you just need to be able to draw building and actions.
• someone who is involved in creating a comic book or comic strip
• larger companies give you more money
• at first it is 12k then it can be 50k

Computer Animation

• they use 3d computer graphics to create images and movement 
• they need to be artistic and need computer skills
• need to be able to work with clients and other people
• from 32k to 99k
• you need a bachelors degree and experience 

Publication Designer

• design layout and content of things such as a magazine
• they need a bachelors degree in any kind of computer field
• you need to know about color quality, typography, and all the other programs for design
• 28k to 85k

Freelance Designer

• works hands on with a certain person and it is not long term
• works with no education
• you do not need a certain degree
• you just need a high school or college education
• average salary is 50k

Logotype Prezzi

it is a graphic mark or emblem commonly used by commercial enterprises, organizations, and individuals.

referred to as logo

many inventions and techniques have contributed to the contemporary logo.
including logographic languages like Egyptian hieroglyphs, coats of arms, water marks, and the printing technology.

as the industrial revolution developed in the 18th and 19th centuries. photography, and lithography (an early method of printing) contributed to the boom of an advertising industry that integrated typography on one page. The same time typography was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books.

The arts were expanding in purpose-from expression and decoration of the artistic, storytelling nature to a differentiation of brands and products that the growing middle class were consuming. Consultancies and trades-groups in the commercial arts were growing and organizing: in 1890 the us had 700 lithographic printing firms employing over 8,000 people. Children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences.

Printing costs decreased, and literacy rates went up, and visual styles changed, the Victorian decorative arts lead to an expansion of typographic styles and methods of representing business.

Modernism had shed its roots as an avant-grade artistic movement in Europe to become an international, commercialized movement in the United States and elsewhere. Visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers.

Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations.

Combination mark: they are graphics with both text and a symbol or icon. Signifies brand images. Compliments icons or symbols. Can be incorporated into it or not, but look as if they are in one piece.


Iconic/Symbolic: compelling yet uncomplicated images. It is more direct and more abstract but the viewer is still able to tell what company it is. Instantly recognizable, small, and memorizable.

Word mark: Company name into a uniquely styled font. Many variations, styles, and shapes. Letter mark is just initials and word mark is the company

The Grid: way of organizing content on a page, using any combination of margins, guide lines, row, and columns

Modernism: Poped up during the 50's. Design in general will take this modern form and we still use it today. Assist the audience by breaking info into manageable chunks and establishing relationships between text and images.

A grid consists of distinct set of alignment based relationships that act as guides for distributing elements across a format

Every design is different; therefore every design will require a different grid structure one that addresses the particular elements within the design.Grid is used to clarify and unify things.