you will have consistency
ability to plan and time your work
raise the quality of your work
communicate more effectively and in a more professional manner
The Steps for the Creative process
research the client and competition. get on line, look at music and magazines. pay attention to the world around you. what ever you need to get inspired
What are you going to research and where are you going to research
brainstorming/ inspiration:
striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach
what kind of message am i trying to communicate
who is my audience
what kind of style or color will work for this audience
sketching
Thumbnails, thumbnails, and more thumbnails
sketch to get your thoughts out and to work through ideas
consider placement of elements, color, typefaces.
execution
implement your ideas to compose a piece. Combine type and imagery, into a well developed composition. utilize design principles and visual organization guidelines to help. try techniques, explore possible out comes, and analyze the out come. If you get stuck walk away and clear your head. If the piece doesn't look how you imagined and it isn't wrong try another idea. Forcing in a idea wont result in a good design
Critique and revise
Take a step back. literally. and look at your design with an objective eye. Make sure the design effectively conveys the message, to the intended audience. if it doesn't, go back and tweak the composition, until it does. Asking others for there opinion will help the process.
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